Beats By Dre Launch
The launch of the all new Beats Studio Wireless 3 headphones in Shanghai, needed to be something extra special. Our 5 metre projection cylinder literally immersed visitors in the content with a full 360 degree display.
overview
We took viewers on a journey, helping them to rise ‘above the noise’ of a busy city scene using the all new noise cancelling headphones.
The technical setup included an array of professional laser projectors to achieve a fully blended 360 degree screen experience.
client
Apple, MKTG
services
Technical Design, Take Away GIF Generation, Installation
Using a bullet rig of high-quality cameras we could export a unique GIF for each visitor to take away and share on social media.
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