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WHO WE ARE We are your trusted partner for creating one-of-a-kind experiences WHAT WE DO We imagine and build your tailor-made creative solution from scratch HOW WE ACHIEVE IT We combine visionary thinking, in depth technical expertise and specialist content design WHY TRUST US We have the experience and knowledge to reliably deliver complex events across the world. WHAT WE DELIVER We have created award-winning events and memorable moments for the world’s leading brands.
don't take our word for it "Crucial FX never falter on their delivery, always pioneering continuous support, advice, high-end creative execution, all with radical flexibility."
Senior Events Producer - Identity "Efficient, committed, professional and always available to answer any questions, the team worked hard to help ensure that the end result was exactly what we were looking for."
Account Director - Owl Live
"Crucial FX helped guide us through the whole process of creating a custom game. They developed the concept, content and interactivity to allow us to create a world first on our exhibition stand. We loved it!" Marketing Director - Sterling Pharma
selected clients Creative
Curiosity Technical
Diversity Industry-Leading
Experience THE + + FORMULA Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI
A Touch of Magic
Mind-Blowing Interactivity
Experiences You Can Feel
Breath-Taking Events
Awe Inspiring Spectacle
Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI
A Touch of Magic
Mind-Blowing Interactivity
Experiences You Can Feel
Breath-Taking Events
Awe Inspiring Spectacle
Memorable Moments
Award-Winning Events
Multi-Sensory Adventures
Ground-breaking Experiences
Measurable ROI Curiosity makes amazing things happen. We’re curious about new technology, beautiful forms of communication and the way things work. With all the technical skills and industry knowledge under one roof we can deliver the most complex requirements without having to outsource. One team. A multitude of technical understanding. We’ve been at the forefront of the immersive events industry for more than 10 years, recognised for our unique brand of creativity, partnering with the world’s leading brands and agencies. Following hundreds of successful projects and years of research and development we’ve perfected a formula for success. This.. is the Crucial FX Formula. Hover to find out more
Discover our skillset > See the case study Attractions
We design immersive experiences that integrate projection, interactivity, audio and special effects, with custom written code and software, to amaze and delight audiences at some of the worlds leading attractions such as Madam Tussauds. See the case study Projection Our portfolio speaks for itself. For the last ten years we’ve provided all the projections on to Big Ben and many other landmarks in the UK and aboard. Our technical expertise and in-house design team makes us the natural choice for large scale projection activations. See the case study Exhibitions Our knowledge and understanding of interactive and immersive technologies is where we can make a real difference in the world of conferencing. We’ve helped leading brands to boost engagement and dwell time at some of the biggest conferences in the world. See the case study AR + VR We’ve created award winning augmented reality experiences for leading global brands including Felix (Nestle) We specialise in sharable experiences for groups, not just the individual. See the case study Live
The world of live events is our happy place. We’ve managed, technically designed and delivered live experiences all over the world for leading brands and agencies. See the case study Games
Our compelling interactive games are built from scratch. Perfect for exhibition stands, fan zones and brand activations. An immersive experience guaranteed to create a memorable shared interaction. See the case study Virtual All the successful secrets from our live events have been distilled into a complete virtual solution delivered by our sister brand, Cream VX. Including our signature studio quality broadcast hardware: Cake, custom 3D environments and everything in between. See the case study Interactive The secret to making an experience truly immersive is in the interactivity. We consider it an essential ingredient for all of our projects, with more than 50 interactive sensors at our disposal. See the case study Installations
Our installations involve the permanent integration of immersive spaces into corporate or public locations. We have the in-house expertise to create the content package and source and spec all hardware, to install a complete ‘switch on and play’ experience. WHAT WE DO Interactive Live
Exhibitions

Games
AR + VR
Projection Installations Attractions
Virtual Hover to find out more
View our showreel > OUR REEL

Museum of Liverpool Projection Show
Eurovision Interactive Vortex Epson Immersive Weather Show IBM Cannes Lion Light Warrior Interactive Game Origin
Next-Level Visitor Attraction Coronation Projection
Big Ben
Highlights Visitor attractions Games Projection Interactive OUR WORK MORE
LATEST click image to view the case study Immersive Showcase
Beats by Dre Interactive Showcase Celgene Product Launch Presentation Epson Moncler Multimedia Show Sterling
Interactive Game Interactive Football Game Pepsi Highlights Visitor attractions Games Projection Interactive OUR WORK Interactive Game
Light Warrior Interactive Showcase Celgene Interactive Football Game Adidas Man Vs Robot Television Show Sterling
Interactive Game Interactive Football Game Pepsi Interactive Tangram Game Merck Highlights
Visitor attractions Games Projection Interactive OUR WORK 3D Projection & Live Broadcast Pringles Installed 3D Projection
Albert Dock Rotating tracked Projection Epson Epson 3D Projection Show Big Ben Remembrance Day Surprise 3D Projection Show Felix 3D Projection Show Man City Highlights Visitor attractions Games Projection Interactive OUR WORK Interactive Exhibition Madame Tussauds Moncler Multimedia Show Origin Next-Level Immersive Experience Interactive Attraction Angry Birds - Merlin Highlights Visitor attractions Games Projection Interactive OUR WORK Interactive Product Launch
Reebok Interactive Experience Celgene Interactive Store Exhibit
Invisalign IBM Interactive Showcase Felix
Live AR Experience Interactive Visitor Experience Epson Vortex Highlights Visitor attractions Games Projection Interactive OUR WORK At Cream VX we design, produce and deliver high impact 3D Virtual Events.

The combination of our unique VX technology and expertly crafted 3D environments ensures your message reaches your audience in the most impactful and memorable way.

See Our Virtual Environments

We’ve distilled all the capability of a high-end studio into a portable, lightweight one box product.

All you need to do is plug in, connect and play.

Delivered to your home, office or studio – Cake is everything needed to present in an immersive, virtual environment, from anywhere.

Designed to work seamlessly with our cutting-edge platform and content packages, Cake makes stunning virtual events more accessible and more affordable.

See Our Cake Box

See Our Virtual Environments

See Our Cake Box

Contact Us T. 0203 199 6363 E. For general enquiries email: Unit 4 Waters Business Park
Waters Road
Ellesmere Port
Cheshire
CH65 4FF

/// coast.bossy.invest Click here to meet our team... To discuss your next project email: E. The Steam Mill
Steam Mill Street
Chester
CH3 5AN

Head office / R&D Lab Design Studio tiles.warns.monkey /// experience@crucial.studio info@crucial.studio Meet the team < Back to contact NEW! Go back to the home page The services we provide The philosophy and ethos behind CFX What makes CFX unique Our latest showreel Case Studies photos and videos of our projects Our unique virtual event solution How to get in touch with us Up to the minute news on everything CFX CFX PULSE THE CFX FORMULA OUR STORY
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